Advancea’s Acquisition of The Moery Company Will Drive Association Growth

by | Oct 5, 2021 | Advancea News, News

October 05, 2021 01:00 PM Eastern Daylight Time

WASHINGTON–(BUSINESS WIRE)–Advancea, LLC announced today its acquisition of The Moery Company, an Alexandria-based consultancy and growth marketing firm for member-based associations. Both companies offer services that deliver value to associations and their members while increasing the association’s overall impact.

Advancea’s core pillars of technology solutions, affinity programs and consulting paired with The Moery Company’s sales and consulting services poise the organizations to make a tremendous impact. “Partnering with Moery and their outstanding team to synergistically bring our services together will allow us to serve as a better, stronger resource for the industry,” said Lucas McCann, Advancea’s President and CEO, “but the impact for Association members is the true value.”

J.P. Moery, founder of The Moery Company echoed, “What I’m most excited about is the greater impact we can make together. There aren’t redundancies in our companies, rather, adjacencies. When you bring our services together the totality is incredibly powerful. Advancea’s ability to deliver technology, benefits packages and program analytics for affinity relationships is a natural fit with our sales and consulting services for associations looking for more connections with their members.”

Advancea’s proprietary technology and benefits programs serve as a catalyst for association growth. Customers benefit from service enhancements and robust member programs as well as increased savings and non-dues revenue. The Moery Company’s team will provide additional revenue growth opportunities through skilled sales support and expert consulting tailored to the unique needs of associations. The combination will further accelerate the organizations toward being the predominant association advisory resource for associations.

The current staff at The Moery Company will remain on board to continue delivering the high level of service and expertise that put the company in the position that it’s in today. Through their combined efforts, Advancea and Moery will offer not only expanded services and product offerings, but a game-changing technology forecast that includes entering the Association Management Software (AMS) space.

Moery noted that the opportunity for this acquisition arose unexpectedly, at the peak of the company’s performance. As an entrepreneur carrying on a family business legacy for more than a decade, he didn’t take this decision lightly. “This company is like a dear friend and now we’re entering a new era of our relationship,” he explained. “As an owner, you have to be self-aware enough to recognize opportunities that line up and make sense. It’s been an incredible journey and we’re ready for this next step. I’m grateful to have been at the heart of this business and now for the opportunity to be its hands again.”

Moery will continue to work side-by-side with his team as a leader and practitioner for the foreseeable future to achieve a greater vision for the association industry.

About Advancea, LLC

Advancea is a unique association advisory firm specializing in helping clients form engaging and successful relationships with their members. The firm’s focus is affinity programs, technology solutions, and consulting for associations and groups who want to elevate the value of their organization for their members or constituents.

Headquartered in the Washington, DC area, Advancea is committed to helping clients reach their goals while leaning heavily on their values of trust, innovation, collaboration, and leadership. The team collectively has over 30 years of experience, bringing client organizations valuable solutions for their members.

About The Moery Company

Since its founding in 2010, The Moery Company has become one of the most respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC association market, we help solve revenue growth problems for our partner associations through membership, sponsorship, sales, and consultation.

We employ a holistic approach toward identifying the underlying factors contributing to an organization’s revenue stall or design new approaches to help take revenue to the next level. We provide an in-depth evaluation, industry perspective, and growth strategies backed by solid data for practical, tactical solutions.

Headquartered in Alexandria, VA, The Moery Company has an innovative business model that attracts the best professionals in the DC area, who effectively re-energize clients’ growth campaigns from roll-out to completion, and beyond.