by Erin | Nov 25, 2020 | Blog
How does an association build upon their cornerstone events while simultaneously crafting a strategy to broaden their reach, and revenue, through value added components of membership? Josh Babb, Director of Federal Government Affairs with McKesson, gave us a glimpse...
by Erin | Nov 18, 2020 | Video
Josh Babb talks about how associations can weather this storm from a members perspective, and given his career has been on both sides, we think he has some really interesting thoughts on added value and non-dues...
by Erin | Nov 12, 2020 | Blog
As we learned last week in speaking with Patrick Wilson of The Profitable Association, Inc., selling sponsorships and partnerships in the age of virtual events and pandemics has become a practice of focus and collaboration. These aren’t new words, but they should be...
by Erin | Nov 4, 2020 | Video
When associations have to pivot or augment their sales teams, they turn to Pat Wilson and his team at Profitable Associations. We enjoyed talking to Pat this week about all the ways organizations need to think about realigning their value proposition given the forever...
by Erin | Oct 28, 2020 | Blog
Last week on our program, 6 Degrees of Association, we had the opportunity to speak with Lewis Flax of Flax Associates about how associations should be thinking through their event sponsorship strategy going forward and his advice got us...
