by Erin | Sep 16, 2021 | Blog
Sometimes the things we should be paying attention to are so simple that we leave them on autopilot and believe that the very simplicity we rely on will maintain a great user experience. In speaking with Jay Daughtry of CQbd last week, we learned that it isn’t that...
by Erin | Sep 8, 2021 | Video
You’ve heard of mystery shopper programs and the successful reality show, Undercover Boss, right? Well why can’t associations employ the same tactics to see how they are really doing in the marketplace? According to Jay Daughtry, they can and have been...
by Erin | Sep 1, 2021 | Blog
Paul Andres has been in the insurance and affinity marketing space for twenty plus years. As he and Lucas began to dive into their collective experience and the differences between now and back then in last week’s 6 Degrees of Associations episode, we uncovered a few...
by Erin | Aug 24, 2021 | Video
A topic near and dear to our hearts at Advancea, affinity programs aren’t going anywhere but how have they evolved and where is innovation finding its place in the industry. We talk to Paul Andres about his years of work in the non-dues revenue space of...
by Erin | Aug 19, 2021 | Blog
Throughout our 6 Degrees of Associations series, we’ve met with experts in everything from digital marketing to pricing strategies, market research to non-dues revenue strategy. Along the way, we have also made multiple observations about practices in the...