What Do Lobbying and Scalability Have In Common?

What Do Lobbying and Scalability Have In Common?

How does an association build upon their cornerstone events while simultaneously crafting a strategy to broaden their reach, and revenue, through value added components of membership? Josh Babb, Director of Federal Government Affairs with McKesson, gave us a glimpse...
The New Buzz Words in Sales

The New Buzz Words in Sales

As we learned last week in speaking with Patrick Wilson of The Profitable Association, Inc., selling sponsorships and partnerships in the age of virtual events and pandemics has become a practice of focus and collaboration. These aren’t new words, but they should be...
COVID-19 Forces Strategy Pivot, Thank Goodness!

COVID-19 Forces Strategy Pivot, Thank Goodness!

Last week on our program, 6 Degrees of Association, we had the opportunity to speak with Lewis Flax of Flax Associates about how associations should be thinking through their event sponsorship strategy going forward and his advice got us...