Growth by Acquisition

Growth by Acquisition

Last week Advancea made an important announcement about the acquisition of The Moery Company, an Alexandria-based consultancy and growth marketing firm for member-based associations. We rounded out the coverage of this milestone with a great conversation between Lucas...
Developing a Planning Culture

Developing a Planning Culture

Last week we heard from the veritable force, Mike Moss, CAE, the president of the Society for College and University Planning (SCUP). While SCUP’s original planning mission centered more on the physical space of the academic setting, in today’s world helping higher...
3 Simple Ways to Improve Member Experience

3 Simple Ways to Improve Member Experience

Sometimes the things we should be paying attention to are so simple that we leave them on autopilot and believe that the very simplicity we rely on will maintain a great user experience. In speaking with Jay Daughtry of CQbd last week, we learned that it isn’t that...
What’s In It for Me?

What’s In It for Me?

Paul Andres has been in the insurance and affinity marketing space for twenty plus years. As he and Lucas began to dive into their collective experience and the differences between now and back then in last week’s 6 Degrees of Associations episode, we uncovered a few...
Doing Well by Doing Good – A Thought Experiment

Doing Well by Doing Good – A Thought Experiment

Last week on 6 Degrees of Association we spoke with Amanda Keefer, managing director at Healthy Family Project. Cause Marketing was the topic of the day and as Amanda noted, she helps members and companies do well by doing good. We could not help but notice the...