When Two Heads Becomes Better Than One

When Two Heads Becomes Better Than One

A frequent theme in our blogs is the desire to see what the for-profit world of corporations is doing and how it can be applied to the not-for-profit and trade association world.  Our conversation with Mary Coppola, Vice President of Marketing &...
Research – It’s a Process not a Project

Research – It’s a Process not a Project

Following on our conversation with Dean West of Association Laboratory, we reflected on our own methodology for reporting back to our clients on the success of various affinity programs. Advancea has a technology platform that services our clients and allows for an...
Change Happens at the Edges…How to Get There

Change Happens at the Edges…How to Get There

Social network analysis (SNA) is a term that was relatively new to us when Sheri Jacobs with the Avenue M Group mentioned it in our discussion on 6 Degrees of Associations but now that we know it, we can’t get it out of our heads.  What does SNA have to do with...
Don’t call it a comeback!

Don’t call it a comeback!

The phone…not the personal computing device you have in your hand there…I mean the dusty looking thing with cords and an actual handset made specifically to fit your ear and your mouth at the same time.  It’s strange this contraption, it sits perfectly in the...
Building Trust in the “Room”

Building Trust in the “Room”

Building Trust in the “Room” In our interview with Jim Baty of the Concrete Foundations Association of North America we discussed the crisis in the industry that allowed for his association to leverage the collective voice, harmonize a response, and gain ground for...