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6 Degrees of Associations

Strategic Planning with Mike Moss, CAE of SCUP

Mike Moss, CAE with the Society for College and University Planning is on a mission to improve the strategic planning process with a design mantra of integration.

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Undercover Member Programs with Jay Daughtry of CQbd

Mystery shopper meets Undercover Boss in the form of the “undercover member” program to help associations find the gaps, and flaps, in their member experience!

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Innovation in Affinity Programs with Paul Andres of Prevail

Gone are the days of set and forget it affinity programs, with the democratization of information and comparison shopping, Paul and Lucas discuss how to build on relational strategies to increase the value of affinity.

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Technology and Marketing with Patrick King of Imagine

Technology and automation can significantly impact and increase the return on investment in marketing but still the adoption can be slow in the association world.

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Cause Marketing with Amanda Keefer

Cause marketing and how it can provide value to associations by connecting doing business with doing good.

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Benchmarking Member Engagement with Tony Rossell

Marketing General has been conducting a benchmarking survey for 13 years and this year has over 900 associations joining in on the data gathering. In this episode, Tony shared some not so good news...
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Virtual Events with Jim Parker

To hear Jim Parker of Digitell talk about virtual events is to hear from a great prognosticator of things to come. The future looks exciting and bright in the world of bringing us together in the...
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Digital Learning with Debra Zabloudil

Most associations can't afford focused education departments or don't have the time to stop the content wheel and evaluate their educational content strategy. Join this informative conversation with...
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Building on Trends in Marketing with Mary Coppola

Mary Coppola is a marketing powerhouse, she not only runs marketing for United Fresh but also helped to create an industry first, BrandStorm. A great example of how members can inform strategy which...
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Research-based Insights with Dean West

What a dynamic personality with so much knowledge, we couldn't help ourselves but to try and soak up as much information as we could from Dean West with Association Laboratory! His organization has...
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Latest Blogs

What’s In It for Me?

What’s In It for Me?

by | Sep 1, 2021

The trifecta of product, relationship, and experience, is critical to success for any affinity program. Learn how to go from transactional to relational.

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