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6 Degrees of Associations

Cause Marketing with Amanda Keefer

Cause marketing and how it can provide value to associations by connecting doing business with doing good.

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Benchmarking Member Engagement with Tony Rossell

Marketing General has been conducting a benchmarking survey for 13 years and this year has over 900 associations joining in on the data gathering. In this episode, Tony shared some not so good news...
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Virtual Events with Jim Parker

To hear Jim Parker of Digitell talk about virtual events is to hear from a great prognosticator of things to come. The future looks exciting and bright in the world of bringing us together in the...
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Digital Learning with Debra Zabloudil

Most associations can't afford focused education departments or don't have the time to stop the content wheel and evaluate their educational content strategy. Join this informative conversation with...
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Building on Trends in Marketing with Mary Coppola

Mary Coppola is a marketing powerhouse, she not only runs marketing for United Fresh but also helped to create an industry first, BrandStorm. A great example of how members can inform strategy which...
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Research-based Insights with Dean West

What a dynamic personality with so much knowledge, we couldn't help ourselves but to try and soak up as much information as we could from Dean West with Association Laboratory! His organization has...
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Pricing with Dr. Michael Tatonetti

We call this the year of the pivot and who else out there would better understand how associations are thinking about retaining strong revenue while having to turn everything upside down and...
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Event Innovations with David Peckinpaugh

The pandemic saw every corner of every business scrambling to figure out the grand pivot of 2020 but no area of revenue and engagement was affected more in the association world than live events....
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Building DE&I Through Social Network Analysis with Sheri Jacobs

Sheri Jacobs has been studying business models and has worked in every area of the association world. Now she uses that experience to help associations achieve their goals through research,...
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Making Space to Reignite Your Mission with Joan “JT” Tezak

Joan "JT" Tezak with the Colorado Society of Association Executives spent time with us talking about how the last year has provided them with the unique opportunity to "clean out their closets" and...
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