Who We Are

Shift your mindset for success by advancing the value of affinity.

About Us

Advancea is a unique association advisory firm that focuses on empowering you and your membership organization to reach your mission by listening to your needs; encouraging innovation; embracing challenges, and advancing your value. So when you are successful, we are successful.

Our Mission

We advance the value of our client organizations to reach their mission with trust, innovation, collaboration, and leadership – advancing the value of affinity.

Our Values


  • Gracious Candor is Important
  • We Do What We Say
  • Trust is Everything


  • We Attract Leaders
  • We Grow Leaders
  • Leaders Have Lasting Impact


  • Authentic Care
  • Strong Internal Relationships
  • Strong External Relationships


  • Brilliance
  • Distinction
  • Quality